That's a better analysis than I've read anywhere online. And anywhere meaning the two sports sites that I go to. If he's got to go someplace, he might as well go to the marketing overexposure cradle of the galaxy LA. If he could legitimize the sport over here it would be huge. The occasional MLS game that ESPN runs shows these poor fuckers playing to empty stadiums, and they seem decent enough in comparison to the half dozen World Cup matches I watched last summer. There seems to be more interest in the sport over here from a female audience, so a guy that is in the tabloids coming to a town near them can only help. The problem the MLS has now is to use Beckham's star to get exposure for the league's other stars, if there even are any, without him becoming an overpowering presence.
I honestly would watch more of the sport if I could, but most of the games that are shown over here are on some of the British channels late at night, and I can't really get into or follow a team that way. With the rah-rah patriotism orgasm that's been prevalent over here for the last half decade, I don't think that people can get into a non-American team, regardless of whether or not there are Americans are on the team. Even if all of the players on the LA team are not American, just the fact that they might be able to get some kind of a regular regional TV schedule would be a great benefit, but they need to be enough of a draw so that the entire region around the city gets the coverage. I think some cities do get it on basic cable, but outside of that city no one gets the coverage. If it had some sort of a regular national TV schedule to get people hooked on it, that would help. Plus, their season runs over the summer, so they would have to give people incentive to watch that over, or in addition to, baseball.
As far as the Tom Cruise thing, I'm guessing Beckham is also in the tax shelter Scientology club. He would need to be in a movie that made him seem tough. Soccer players are generally looked at as the kids that were too pussy to play football, and somebody is going to have to change that attitude at some point. If they could bring that head-butting French guy over and have him be a crazy asshole villain type player, that might do it otherwise, too.